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Indiana University Bloomington

BEPP

The Kelley Advantage

The department is home to the authors of Managerial Economics and Business Strategy and Games and Information: An Introduction to Game Theory, two of the nation’s leading textbooks in the field.

Research and Publications

NGO Warning to Retailers: Stock Up on CSR

2008,

Steven Kreft, John Maxwell

Abstract

please see: http://kelley.iu.edu/CERR/files/Perspectives_2008.pdf 

Citation

Kreft, Steven and John Maxwell “NGO Warning to Retailers: Stock Up on CSR” Perspectives on Retailing, Kelley School of Business, Center for Education and Research in Retailing (Fall 2008).