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Indiana University Bloomington

Business Law

Master's (MBA &Specialized)

Course Descriptions

  1. M525
    Legal Issues in Marketing Management (1.5 cr.)
    • 7-weeks
    • 1.5 credits
    • Prerequisite: MBA Core

    Examines various areas of law that relate directly to the marketing of goods and services. Utilizes a managerial approach to the study of legal considerations that help shape marketing decision-making. Topics addressed include: trademark, copyright, patent, and trade secret law; the right of publicity, advertising law, product liability, and antitrust law.