Consumer Marketing Academy Student Members
On the CMA
To me, the most surprising aspect of the CMA is the amount of attention each student receives in their professional development. The CMA really takes the time to help you understand what your strengths and areas of improvement are and gives you the opportunity to reflect on them and learn how you can become successful. This self-reflection enables you to develop an individual game plan that will help you perform at your best during your summer internship.
Undergraduate: Loyola Marymount University, Business Administration/Hispanic Business
Hometown: Los Angeles
Internship: Heinz, Pittsburgh
Coming from the Disney-ABC Television Group as a career switcher, I understood the importance of storytelling when it came to selling a product, service, or even a television show. What I didn’t have were the tools to tell the story. I chose the CMA because I wanted to learn and gain a deep understanding of consumer marketing—I needed to learn the ABCs of marketing.
Academy Fridays and various workshop exercises taught during those Friday classes gave me the basics and so much more. I have learned through my CMA experience that much of brand management is essentially understanding the story that is happening to your brand and developing a recommendation or “story-book” ending that will take your brand to new heights and help it become successful. I enjoy this part of brand management and hope to develop this skill further during my internship at Heinz this summer.