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Indiana University Bloomington

Center for Brand Leadership

Global Reputation

Consumer Marketing Academy students get internships at companies on the who's who list of brand and retail management.

Consumer Marketing Academy Student Members

Andrew Lanzziano

 

On the CMA

This Academy will give you all the tools, resources, teachings, and contacts you need to be successful as a marketer. It is on you to see what level you want to take it to with proactive networking, relentless preparation, and an active participation in classroom discussions that determines ones success in the CMA.

My Bio

Undergraduate: Florida International University, Finance

Hometown: Temecula, Calif.

Internship: Taco Bell, Irvine, Calif.

What will surprise you is how fast you are actually learning and growing. With various classes, networking meeting, team projects, and social events there is not a whole lot of time for reflection. However, week by week, I started to see a change in my approach to asking questions and thinking like a marketer. The fall Academy Week allowed me to network with eight companies in a week, increase my marketing acumen and develop strong relationships with peers.

The spring Academy presentation was an intense real-world project that required collaboration, problem solving, and a whole lot of ambiguity. Nevertheless, it was the project where I learned and grew the most.

I was able to bring a unique viewpoint to the CMA with my previous experience working in the sports business industry. I leveraged the insights and experiences I had with the Miami Heat and University of Miami Athletic Department into some great classroom discussions. Sharing my Columbian background also provided insights into the Hispanic consumer, a hot topic consumer marketers in the U.S. are addressing daily. I look forward to using my newly acquired skills at Taco Bell this summer.