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Indiana University Bloomington

Center for Brand Leadership

Global Reputation

Consumer Marketing Academy students get internships at companies on the who's who list of brand and retail management.

Consumer Marketing Academy Student Members

Marc Upchurch

 

On the CMA

The networking and recruiting opportunities presented through the CMA have far exceeded my expectations. During my first year, I had the opportunity to speak with high-level decision makers from various consumer product companies, including the CMO of MillerCoors at the corporate headquarters in Chicago. I also was selected to participate in the “Toyota Day on the Job Program” that included a trip to the TMS U.S. headquarters in Torrance, California, to experience the Toyota, Scion, and Lexus marketing operations first hand.

My Bio

Undergraduate: Indiana University, Marketing

Hometown: Indianapolis

Internship: Nationwide, Columbus, Ohio

I have had a wide range of professional experiences across different industries including advertising, healthcare, and financial services. I have worked for companies ranging from 12 employees to 40,000. I have attended McDonald’s Hamburger Marketing University, giving me a unique understanding of the advertising goals and strategies of a major corporation in addition to developing and executing a complete marketing plan for a start-up company. Coupling these experiences with the marketing frameworks and tactical analytics I have learned at Kelley through the Core, the CMA and my real world business case with Land O’Lakes helped me land my internship with Nationwide.

I encourage students considering the CMA to talk with current CMA members and alumni about their experiences and professional development. I’d also recommend sitting down with one of the directors, Ray Luther or Jonlee Andrews, to discuss their career aspirations. If you want a successful career in consumer marketing, there is no better place to start than the CMA.