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Indiana University Bloomington

Center for Brand Leadership

Global Reputation

Consumer Marketing Academy students get internships at companies on the who's who list of brand and retail management.

Consumer Marketing Academy Student Members

Scott Hartlieb

 

On the CMA

The CMA has done a great job of providing me with hands-on experience that models what I’ll actually be doing this summer at my internship. The engagement of the faculty, the energy of the corporate partners, and the dedication of the students are what make this program special.

My Bio

Undergraduate: University of Michigan, Business

Hometown: Grosse Point, Michigan

Internship: ConAgra Foods, Chicago, Illinois

Three reasons why the CMA is the right program for me:

1. My peers. I learn from my classmates. It’s interesting to see how people think about problems differently. I sometimes think about things from a big business standpoint and I learn from my peers who think entrepreneurially and from a small company mindset. It’s refreshing to realize all the perspectives we get in this program.

2. The Kelley culture. I had heard so many good things about the Kelley culture, and the CMA showed me that it’s for real. It’s hard to put your finger on it until you experience it. It’s a sense of belonging that shows you aren’t alone in what you’re learning. There is a huge alumni network to support you.

3. Skills I can use. I come from a retail background, and I wanted to make the leap into marketing. The CMA gives me the tools I need to succeed and then lets me go out and use them. I want to leverage what I’ve learned about retail into something more specific, and the CMA teaches me those skills.