Consumer Marketing Academy Student Members
On the CMA
I was in retail and I wanted to learn how to think more strategically, gain new skill sets, and provide more for my family. I felt like the CMA would get me in the fast lane. This was the right time to progress my career. I want to find a job that will take me to a comfortable location for my family, a job that will reward and challenge me.
Undergraduate: Brigham Young University, Business Management
Hometown: Salt Lake City, Utah
Internship: ConAgra Foods, Omaha, Nebraska
If I had to describe my experience here, the first word I think of is “real.” I’ve worked with real companies, faced real challenges, and seen real results. My experience is not just theoretical or conjured up in an ivory tower. It’s coming from people in the work force. That’s valuable to me.
Real Companies: Instead of waiting till second semester or a year in, from the first week we were meeting as prospective marketers and seeing real brand managers doing their jobs. We visited companies in Chicago, Indianapolis, and Cincinnati. Those visits helped me understand what’s out there and what fits with my skills and personality.
Real Challenges: There’s a different personality here. There’s true concern for each other’s success, even though we understand that we’re all competing. It’s a comfortable environment for learning.
Real Results: I know that whatever I’m passionate about, I’ll be good at. I’m passionate about people and their motivations. What goes on in their mind before they make a purchase? I want to understand that and work to better people’s lives. The CMA is showing me how to do this every day.