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Indiana University Bloomington

Center for Brand Leadership

Global Reputation

Consumer Marketing Academy students get internships at companies on the who's who list of brand and retail management.

Consumer Marketing Academy Student Members

Christine Robinson

 

On the CMA

I came in with a specific focus: tourism and hospitality. It was helpful to gain exposure to other industries as well. The CMA helped me solidify my thinking about what I want and don’t want in my career.

My Bio

Undergraduate: Purdue University, Hospitality and Tourism Management

Hometown: West Lafayette, Indiana

Internship: Target, Minneapolis, Minnesota

Most recently I was managing a limited service hotel in Indianapolis. As we were going through a brand relaunch, the process opened my eyes to the world of marketing. I realized how much I cared about the guest’s entire experience.

I could see myself doing marketing, and I needed more education to learn the skills I needed. When I started to research Kelley, I realized how strong its marketing program is, and I valued its consumer focus.

I came in wanting to pursue travel tourism and the hospitality industry, but I’ve gained exposure to other companies and industries as well. The CMA values marketing frameworks. The academy trains us to solve a business problem in a way that will be helpful in any marketing role. The frameworks that are provided and the tools that we’re given are helpful no matter what area you’re interested in.

The second you’re a student there’s a pay-it-forward culture between the first- and second-year students. We help each other interview, network, and develop strategies.