Consumer Marketing Academy Student Members
On the CMA
I came in with a specific focus: tourism and hospitality. It was helpful to gain exposure to other industries as well. The CMA helped me solidify my thinking about what I want and donít want in my career.
Undergraduate: Purdue University, Hospitality and Tourism Management
Hometown: West Lafayette, Indiana
Internship: Target, Minneapolis, Minnesota
Most recently I was managing a limited service hotel in Indianapolis. As we were going through a brand relaunch, the process opened my eyes to the world of marketing. I realized how much I cared about the guestís entire experience.
I could see myself doing marketing, and I needed more education to learn the skills I needed. When I started to research Kelley, I realized how strong its marketing program is, and I valued its consumer focus.
I came in wanting to pursue travel tourism and the hospitality industry, but Iíve gained exposure to other companies and industries as well. The CMA values marketing frameworks. The academy trains us to solve a business problem in a way that will be helpful in any marketing role. The frameworks that are provided and the tools that weíre given are helpful no matter what area youíre interested in.
The second youíre a student thereís a pay-it-forward culture between the first- and second-year students. We help each other interview, network, and develop strategies.