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Indiana University Bloomington

Center for Brand Leadership

Global Reputation

Consumer Marketing Academy students get internships at companies on the who's who list of brand and retail management.

Consumer Marketing Academy Student Members

Duke Rodda

 

On the CMA

Though the Consumer Marketing Academy does require a certain amount of work, I was pleasantly surprised with how much I enjoyed CMA Fridays during the Core. On the surface, CMA seems like it’s just another class, but it really feels different. It’s so much more interactive than a typical class—it also helps that the subject matter is directly in line with your interests.

My Bio

Undergraduate: Washington University in St. Louis, pre-med/Spanish

Hometown: Memphis, Tenn.

Internship: General Mills, Minneapolis

I worked in fundraising for the ACLU, essentially doing email marketing. I was looking to transition from nonprofit marketing to something a bit more corporate. During the Kelley Experience Weekend, I was thoroughly impressed with Co-Director Jonlee Andrew’s CMA presentation. When I approached her about whether I seemed like a good cultural fit, she assured me that CMA was a place for all types of career switchers. I was interested in making the transition because I felt that my favorite aspects of my role at the ACLU required me to understand how people thought and acted, so that I could convince them to make a donation via email. Consumer marketing requires similar skills, but replaces donors with consumers and donations with purchases. I was ready for a bigger challenge than my job provided, and getting an MBA in consumer marketing seemed like a great way to get myself there.”

As you would expect of the Kelley culture, help has been around every corner. This is especially true among your peers. As you prepare for the interview process, second year students will be your biggest resource.

The amount of on-campus networking with consumer packaged goods companies has been a true highlight. When choosing an MBA program, I was very intent on choosing a school that had enough sway to bring high-caliber companies onto campus, since getting a job offer is such a major focus of the MBA experience. Kelley does a good job with this in general, but attracting consumer marketing companies is especially strong.

My immediate future plans include a role in brand management with a major CPG company. Longer term plans, maybe 10 years out, would somehow touch soccer—I’m a huge fanatic and hope my career winds that way eventually. In what capacity? Who knows!