Consumer Marketing Academy Student Members
On the CMA
While reputation certainly played a part in my decision (Financial Times ranks Kelley number two in the world for marketing), it was the Consumer Marketing Academy’s proven track record, carefully crafted structure, and vast network that attracted me to the program. I knew I would get the professional development, training, contacts, and personal support I needed to transition from a PR agency background to in-house CPG (consumer packaged goods) brand management.
Undergraduate: Syracuse University, Public Relations
Hometown: Kennett Square, Penn.
Internship: Procter & Gamble, Cincinnati
The transition from NYC to Bloomington was a breath of fresh air! I loved my time in NYC, but Bloomington has everything I loved about New York, on a much more affordable and accessible level. My favorite thing about Bloomington is the B-line, a great running trail—but I also love the social scene on Kirkwood, the shows and concerts on campus, the basketball games and other IU traditions.
My PR agency experience prepared me well for the CMA by developing my communications skills, networking skills, and marketing gut. When I arrived at Kelley, however, I quickly realized how much I had to learn about all the different facets of brand management.
I have found incredible support here, wherever I look—starting even before I got to Kelley. When I joined the CMA, I was assigned personal team including a second-year student as a peer coach and a professional career coach to help guide my internship search step-by-step.
I spoke with alumni at every company on my target list and even mock interviewed with many of them. The second year students went out of their way to mock interview us and provide feedback and insights from their own experiences. And regular sit downs with Jonlee Andrews and Ray Luther, the co-directors of the CMA, helped back me up and encourage me along the way. Trust the process and take full advantage of all of the support offered to you—Jonlee, Ray, fellow students and alumni are all more than willing to help.
I knew that the CMA would give me the contacts and preparation I needed to land my summer internship. Even coming from a marketing background, I had a lot to learn about the craft of brand management—the lingo, the frameworks, working with cross-functional and channel partners. Thanks to the CMA—and the surround sound support— I feel well prepared to take on my summer at P&G.