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Indiana University Bloomington

Center for Brand Leadership

Global Reputation

Consumer Marketing Academy students get internships at companies on the who's who list of brand and retail management.

Consumer Marketing Academy Student Members

Sara Kelly

 

On the CMA

If you know that you want to work in consumer marketing after business school, I highly recommend applying to the Consumer Marketing Academy. Going through the training with the CMA and participating in the networking events helps students make a smooth transition from their jobs before school to working in consumer marketing.

My Bio

Undergraduate: Connecticut College, studio art/art history

Hometown: Houston, Texas

Internship: Sam’s Club, Bentonville, Ark.

Since I worked in product development for a small company that supplied pet products to Walmart and other mass retailers before business school, I’m looking forward to gaining the perspective of what it’s like to work on the retailer side of the business. More specifically, I want to learn how the merchandising, consumer insights, sourcing, distribution, marketing, and legal departments all work together to get product on the shelves.

I joined the CMA because I wanted to transition to brand management at a top consumer products company. I knew that the CMA would provide abundant networking opportunities and the necessary training to be successful in my internship and full time position. Throughout the year, the CMA has hosted alumni guest speakers to talk to us about their careers, facilitate real case discussions, and provide general career advice. All of the alumni were more than happy to help students network within their companies. Furthermore, the CMA directors and second-year CMA students have been an invaluable resource in terms of networking and career development. This was very helpful going into internship recruiting season as I felt that I had a good sense for what it would be like to work at the companies I interviewed with.

I am also so glad that I was able to work on the CMA project with The Scotts Company— it was an opportunity to work on a project similar to projects in my summer internship. Because of that experience, I felt well prepared and confident going into my internship.