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Indiana University Bloomington

Center for Brand Leadership

Global Reputation

Consumer Marketing Academy students get internships at companies on the who's who list of brand and retail management.

Alumni Spotlight

Bryan Chu

Bryan Chu MBA’13

Marketing Associate, Nestlé USA

Glendale, Calif.

“Kelley and the CMA helped build my business knowledge, provided me an opportunity to work with a Fortune 500 company on a project it was facing, and trained me to be a leader.”


News and Events


January 17
CMA Project Kick-Off; meetings with corporate managers from General Mills, Nestle, Target and
GM OnStar.

February 7
The What, Strategy vs. Tactics; Ralph Blessing, Managing Director, Ameritest.

March 3-7
Academy Week II
Multi-cultural Marketing; Cheryl Stallworth-Hooper, CEO, Firefly
Advertising; Eric Bauchet, Global Director, Whirlpool
Successful Internships; Dan Raynak; Sr. Vice Pres., WPP

March 7
CMA Presentations

April 4
Scanner Data; John Pawlowski & Patrick Fitzgerald, ConAgra

April 11-13
Experience Weekend

April 18
Telling Stories with Data; David Landers, P&G

May 2
End of Year Luncheon & 2nd Year Awards