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Indiana University Bloomington

Center for Brand Leadership

Global Reputation

Consumer Marketing Academy students get internships at companies on the who's who list of brand and retail management.

Alumni Spotlight

Azza Elsheikh

Azza Elsheikh MBA'11

“Kelley and the Consumer Marketing Academy (CMA) are all about networking, making genuine friends, keeping in touch, and building relationships.”

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News and Events

Announcements

January 11
CMA Project Kick-off
1st year CMA students will work on real time brand projects for Target, P&G and Land O’Lakes.

January 14
Internship Interviewing starts with over 25 companies interviewing for CMA students for their summer internship programs.

January 25
Understanding your WHO; Marketing to the New Majority with Cheryl Stallworth-Hooper, CEO, Firefly Millward Brown

February 1
Ideas and Innovation! Ralph Blessing, Partner, GfK Strategic Innovation

February 25-March 2
Academy Week II
Advertising Agency presentation by Eric Bauchet, Director, Whirlpool
Dan Raynak, VP, Kantar Retail to discuss Successful Internships

March 1
Project Presentations to company representatives from Target, P&G and Land O’Lakes.

March 29
Brand Leadership Conference
Presentations by Brand Leader inductees Nancy Swanson, Vice President, P&G and Derek Bowen, Senior Vice President, Coty Beauty

April 5
Hands-On session on working with Scanner Data with John Pawlowski, ABM, and Patrick Fitzgerald, Brand Manager, both from ConAgra

April 11
CMA student presentations;  Presentations on real time projects from P&G, Target and Land O’Lakes.

April 12-13
Kelley Experience Weekend; 
plan on attending the numerous events.

April 19
Constructing a Story from the Data with David Landers, BM, P&G

April 26
End of year Luncheon and 2nd year CMA member awards

News & Events

As of September 1, over 50% of 2nd year CMA members have full –time offers from internships.

September 29
Induction Ceremony

September 30
Wienermobile visit