Target Case Competition
X204 Business Communication culminates with an annual Target Case Competition, an opportunity that enables students to apply the analytical and oral communication skills they have learned in Business Communication classes.
For eight weeks, the approximately 1,000 Kelley sophomores enrolled in X204 work in groups of five or six to analyze a “case” issue. In the past, the issue has dealt with how to improve Target’s niche in the toy industry, or how to connect Target’s existing “mom” clientele with the retail giant’s technology offerings, for example. Students use their research to make recommendations that are compiled in a formal report and presented orally.
The Kelley-Target project began in 2004. Target opted to continue the program based on the strength of the strategic growth plans students presented at the initial competition. Each student who makes it to the final four receives a scholarship from Target (ranging from $100 for fourth place to $750 for first place).
This competition has become a signature Business Communication experience, and one that our students look forward to every year.