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Indiana University Bloomington

Doctoral Programs

1960 Notable

From 1960-2000, we prepared nearly 1,000 men and women
for rewarding academic careers — that’s more than any other university.

James M. Mayer

Contact Information

(317) 274-3941
jammayer [at] iupui [dot] edu (E-mail)
Indianapolis, Room BS 4053

Visit Indianapolis

  • Assistant Professor of Marketing

Campus

  • Indianapolis

Education

  • PhD, University of Georgia, 2011
  • MBA, Wake Forest University, 2001
  • BS, State University of New York at Geneseo, 1996

Professional Experience

  • Research & Teaching Assistant, University of Georgia (2006-2011)
  • Product Manager, Wyeth Consumer Healthcare (2005-2006)
  • Brand Manager, Kraft Foods (2001-2005)
  • Brand Management Intern, Sara Lee (2000-2001)

Awards, Honors & Certifications

  • University of Georgia Outstanding Teaching Assistant, 2009
  • Nominated for University of Georgia Excellence in Teaching Award, 2009
  • Best Paper in Doctoral Student Track, Society for Marketing Advances Conference, 2009
  • Southwestern Lamb/Hair/McDaniel Award, Society for Marketing Advances Conference, 2009
  • University of Georgia Graduate School Teaching Portfolio Certificate of Excellence, 2008

Professional Interests

Advertising efficacy, Consumer behavior, Humorous consumer communication, Integrated marketing communications

Selected Publications

  • Baek, Tae Hyun and Mark Mayer (2010), “Sexual Imagery in Cigarette Advertising Before and After the Master Settlement Agreement," Health Communication, Vol. 25, No. 8, November, pages 747-757.