Skip to: search, navigation, or content.

Indiana University Bloomington

Doctoral Programs

1960 Notable

From 1960-2013, we prepared nearly 1,200 men and women
for rewarding academic careers — that’s more than any other university.

Shibo Li

Contact Information

(812) 855-9015
shili [at] indiana [dot] edu (E-mail)
Business School

Download Vita

  • Associate Professor of Marketing
  • Weimer Faculty Fellow
  • Director of the Marketing Doctoral Program


  • Bloomington


  • PhD, Carnegie Mellon University, 2003
  • MSIA, Carnegie Mellon University, 2000
  • MA Honors, Peking University, 1998
  • BA Honors, Peking University, 1995

Professional Experience

  • Associate Professor of Marketing (with tenure) and Weimer Faculty Fellow, Marketing Department, Kelley School of Business, Indiana University, July 2011 - present
  • Assistant Professor of Marketing, Marketing Department, Kelley School of Business, Indiana University, July 2005 – June 2011
  • Assistant Professor of Marketing, Marketing Department, Rutgers Business School, Rutgers University, September 2003 – June 2005

Awards, Honors & Certifications

  • Kelley School of Business Faculty Research Award, 2012
  • Weimer Faculty Fellow, Kelley School of Business, 2011-2014
  • Dean's Citation for Teaching Excellence, 2010, 2011
  • Nominee for Indiana University Trustees Teaching Award, 2010
  • Marketing Science Institute Young Scholar, 2009
  • Nominee for Doctoral Student Association Exceptional Inspiration and Guidance Award, Kelley School of Business, Indiana University, 2008
  • AMA-Sheth Doctoral Consortium Faculty Fellow, University of Missouri-Columbia, 2008
  • 3M Junior Faculty Grant Award, Kelley School of Business, Indiana University, 2008, 2009, 2010
  • Editorial Review Board, Marketing Science, 2007 - 2008
  • CART Research Frontier Award for Innovative Research, Carnegie Mellon University, 2006
  • Finalist, John D. C. Little Award, Marketing Science and Management Science, 2005
  • Faculty Service Award, Alpha Kappa Psi, Rutgers University, 2005
  • John A. Howard AMA Doctoral Dissertation Award, 2004
  • William Cooper Dissertation Competition Award, Carnegie Mellon University, 2003
  • AMA-Sheth Doctoral Consortium Fellow, University of Miami, 2001
  • Best Student Teacher Award, Carnegie Mellon University, 2001
  • William Larimer Mellon Fellowship, Carnegie Mellon University, 1998-2001
  • Lincoln Scholarship, Peking University, 1995-1996
  • Outstanding Student Scholarship, Peking University, 1991-1995, 1997-1998

Professional Interests

Consumer Dynamics, Analytical Customer Relationship Management, Internet and Interactive Marketing, Analytical and Empirical Analysis of Signaling Models

Selected Publications

  • Zhang, Xiaoling, Shibo Li, Raymond R. Burke, and Alex Leykin (2014), “An Examination of Social Influence on Shopper Behavior Using Video Tracking Data,” forthcoming, Journal of Marketing.

  • Li, Shibo, Eugene Sivadas, and Mark Johnson (2014), “Explaining Article Influence: Capturing Article Citability and Its Dynamic Effects,” forthcoming, Journal of the Academy of Marketing Science.

  • Ding, Amy Wenxuan, Shibo Li, and Patrali Chatterjee (2014), “Learning User Real-Time Intent for Optimal Dynamic Webpage Transformation,” conditionally accepted, Information Systems Research.

  • Sun, Baohong and Shibo Li (2011), "Learning and Acting on Customer Information: A Simulation-Based Demonstration on Service Allocations with Offshore Centers," Journal of Marketing Research, Vol. 48, No. 1, February, pp. 72-86. Read Abstract ››

  • Li, Shibo, Baohong Sun, and Alan L. Montgomery (2011), “Cross-Selling the Right Product to the Right Customer at the Right Time,” Journal of Marketing Research, Vol. 48, No. 4, 683-700.  Read Abstract ››

  • Kalra, Ajay, Shibo Li, and Wei Zhang (2011), “Understanding Responses to Contradictory Information about Products,” Marketing Science, Vol. 30, No. 6, 1098-1114. Read Abstract ››

  • Li, Shibo, Kannan Srinivasan, and Baohong Sun (2009), "Internet Auction Features as Quality Signals," Journal of Marketing, Vol. 73, No. 1, pp. 75-92. Read Abstract ››

  • Kalra, Ajay and Shibo Li (2008), “Signaling Quality through Specialization,” Marketing Science, Vol. 27, No. 2, pp. 168-184. Read Abstract ››

  • Sun, Baohong, Shibo Li, and Catherine Zhou (2006), "'Adaptive' Learning and 'Proactive' Customer Relationship Management," Journal of Interactive Marketing, Vol. 20, No. 3-4, pp. 82-96. Read Abstract ››

  • Li, Shibo, Baohong Sun, and Ronald T. Wilcox (2005), "Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services," Journal of Marketing Research, Vol. 42, No. 2, pp. 233-239. Read Abstract ››

  • Montgomery, Alan L., Shibo Li, Kannan Srinivasan, and John C. Liechty (2004), “Modeling Online Browsing and Path Analysis Using Clickstream Data,” Marketing Science, Vol. 23, No. 4, pp. 579-595. Read Abstract ››