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Indiana University Bloomington

Doctoral Programs

1960 Notable

From 1960-2013, we prepared nearly 1,200 men and women
for rewarding academic careers — that’s more than any other university.

Mitchell Olsen

Mitchell Olsen

Contact Information

(812) 855-3834
mcolsen [at] indiana [dot] edu (E-mail)
Business School

Campus

  • Bloomington

Education

  • BS in Marketing and International Business, Indiana University, 2007

Professional Experience

  • Customer Business Development positions, Procter & Gamble, 2007-2011

Professional Interests

Marketing Strategy, Branding, Innovation, New Product Development

Background

Mitch joined the program in 2011. His research emphasis is in the marketing strategy domain, with a focus on branding, innovation, and new product development.

Selected Publications

  • Olsen, Mitchell C., Rebecca J. Slotegraaf, and Sandeep Chandukala (2014), “Green Claims and Message Frames: How Green New Products Change Brand Attitude,” forthcoming, Journal of Marketing.