acito [at] indiana [dot] edu (E-mail)
Godfrey Center, Room 3070P
- Professor of Marketing
- Co-Director, Kelley Institute for Business Analytics
- PhD, State University of New York at Buffalo, 1976
- MBA, State University of New York at Buffalo, 1973
- BEE, Cornell University, 1969
- Rochester Institute of Technology, 1974-1976
- State University of New York at Buffalo, 1972-1974
Awards, Honors & Certifications
- Member, American Marketing Association
- Past V.P., Marketing Services, Walker Research & Analysis
Strategies for analyzing structural models, alignment of marketing and sales strategies, sampling characteristics and the use of marketing research by managers
- Walker Research, Eli Lilly
Acito, Frank, Daniel Smith, and Patricia McDougall (2008), “One hundred years of excellence in business education: What have we learned?,” Business Horizons, January, pp. 5-12.
Lim, Lewis K. S., Frank Acito, and Alexander Rusetski (2006), "Development of Archetypes of International Marketing Strategy," Journal of International Business Studies, Vol. 37, No. 4, pp. 499-524. Read Abstract ››
Gruen, Thomas W., John O. Summers, and Franklin Acito (2000), “Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations,” Journal of Marketing, Vol. 64, July, pp. 34-49.
- Acito, Franklin, Hanjoon Lee, and Jay Lindquist (1997), “Managers’ Evaluation of Research Design and Its Impact on the Use of Research: An Experimental Approach,” Journal of Business Research, Vol. 39, No. 3, July, pp. 231-240.
Acito, Franklin, William Strahle and Rosann Spiro, “Marketing and Sales: Alignment and Functional Implementation,” Journal of Personal Selling and Sales Management, (Winter 1996), 1-20.
- Acito, Frank (1987), "Evaluation & Use of Marketing Research by Decision Makers: A Behavior Simulation," Journal of Marketing Research, Vol. 37, No. 2, PP. 187-196.