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Indiana University Bloomington

Center for Global Sales Leadership

Sales Education

In 2014, the Sales Education Foundation ranked us among the nation's top university sales education programs.

Meet a Sales Rep with a Musical Side

Alexa Likens BS'09

Sales Intern, 3M's Fire Protection Division

Alexa Likens

“I like that sales allows you to create a relationship with your customer and really get to know your product."

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Competition is fun for Alexa Likens.

A self-described “competitive, motivated person,” she was named basketball player of the year in south Florida as a high school senior. Although she scored 19 points per game, she takes more pride in her tough defense and her 15 rebounds per game, often grabbed by outhustling bigger players.

Now Likens is applying her work ethic to a new game: sales. “I like that sales allows you to create a relationship with your customer and really get to know your product,” says Likens. She also enjoys the inherent competition: “In sales, if you believe in your product and work hard, the sales will follow.”

Likens' involvement in Kelley's Global Sales Workshop—she was the group's past CEO—enabled her to build confidence in her business skills, participate in sales competitions, and network with professionals from major companies. These experiences helped her land an internship in Las Vegas the summer before her senior year. She worked for a sales representative in 3M's Fire Protection division selling products that prevent the spread of fires in buildings, such as sealants and air duct wraps.

She went on sales calls, met with distributors, and visited construction sites—like CityCenter, an $8-billion-plus complex of hotels, condos, and a casino on the Las Vegas Strip—to make sure 3M's products were being installed correctly. “I learned what life would be like as a sales rep,” she says. “It reinforced that I want to go into sales.”

Likens is completing a minor in music at the Jacobs School. She's also finding ways to blend her interests in music and marketing. Through the Kelley School and the IU Office of Overseas Study, she interned with the Grand Union Orchestra in London for a semester during her junior year—an experience that earned her academic credit, enabled her to travel throughout Europe, and gave her a better understanding of how business works overseas. Eventually she would like to work in marketing for a music label or artist.

Published April 14, 2011