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Indiana University Bloomington

Center for Global Sales Leadership

Professor Rosann Spiro

Professor Rosann Spiro, former chairperson of the American Marketing Association, has co-authored one of the most cited sales management textbooks in teaching today, Management of the Sales Force. She is currently Executive Director of the Center.

Fred W. Roedl

Contact Information

(812) 855-1420
froedl [at] indiana [dot] edu (E-mail)
Business School

  • Clinical Professor of Marketing
  • MBA Business Marketing Academy Director
  • Faculty Chair, Executive Certificate in the Business of Life Sciences


  • Bloomington


  • BA, University of Illinois
  • MBA, Indiana University
  • Excellence in Marketing Management Certification, University of Wisconsin (Madison)

Professional Experience

  • Westinghouse Air Brake Company (Division of Komatsu Ltd.), 1973-1985, Product Management, Regional Sales Manager
  • Goodrich Corporation/Carlisle Companies Incorporated, 1985-1994, North American Sales Manager, Product Marketing Manager, Director of Marketing
  • D-A Lubricant Company (Division of Premier Farnell plc), 1994-2002, Director of Marketing; Vice President, Marketing & Sales
  • Market Research and Strategic Management Consultant for the automotive, construction and petroleum industries.
  • Strategic and Market Planning Consultant for non-profit organizations

Awards, Honors & Certifications

  • MBA Teaching Excellence Award, Kelley School of Business, 2009
  • Indiana University Trustees Teaching Award, 2008
  • Nominated for 2OO7 IU Trustees Teaching Award
  • Best New Product Introduction - Construction Equipment Magazine (1993)
  • Kristin Willison Volunteer Service Award – The Council for Community Accessibility of the City of Bloomington, Indiana (2000)
  • Volunteer of the Year Award – Options for Better Living, Inc. (2004)
  • Board Member – Options for Better Living, Inc (1993 – present)
  • Founding Member – Business Professional Network, Bloomington, Indiana

Professional Interests

Business-to-Business Marketing with a particular emphasis on distribution channel management/design and pricing strategies

Personal Interests

Golf, Reading, Traveling

Current Projects

  • MBA Business Marketing Academy