rcanada [at] indiana [dot] edu (E-mail)
Business School, Room 426C
- Senior Lecturer of Marketing
- Founder and Faculty, Center for Global Sales Leadership
- BA, Butler University
Sales Management, Professional Selling
Dick joined the faculty in 1994. Dick Canada is the Executive Director of the Center for Global Sales Leadership at Indiana University’s Kelley School of Business. He is recognized as one of the country’s thought leaders in improving the performance of field sales forces. He has written over 60 articles and is the author of the international published book, The 24 Sales Traps and How to Avoid Them. He has won many teaching excellence awards over the years for his classroom facilitation, including the Student’s Choice Award for one of the Top Three Professors on the Indiana University campus. He has also worked for Procter & Gamble and Xerox where he served as Manager, Training & Development at their International Training Center, near Washington, D.C. He currently serves as Chairman of The Dartmouth Group, Ltd. a sales research firm devoted to finding ways to improve sales force performance.