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Indiana University Bloomington

Center for Global Sales Leadership

Global Sales Leadership

The Global Sales Leadership Society is proud of its affiliation with Pi Sigma Epsilon (PSE), the professional business fraternity for students in marketing, sales management, and selling.

Courses

  1. M255
    Topics in Marketing: Marketing in Our World Today
    • 15-weeks
    • 3 credits
    • Prerequisite: none
    This course provides an introduction to the field of marketing and a discussion of key marketing decisions, including market segmentation, branding and brand differentiation, pricing, product management, promotion, channel selection and customer service.  It also focuses on recent trends in marketing, including online marketing, buzz marketing, and CRM.  The course is open to Kelley sophomores and above.  Note that M255 counts as an elective toward the marketing degree, but only if taken before I-Core.