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Indiana University Bloomington

Center for Global Sales Leadership

Nearly 200 Kelley Graduates

Every year, nearly 200 Kelley graduates—many of whom are actively involved with the Center—land sales positions in some of the world's top companies, including Whirlpool, InterCall, 3M, and American Greetings.

Courses

  1. M303
    Marketing Research
    • 15-weeks
    • 3 credits
    • Prerequisite: BUS-M370 or M304, or BUS-BE370, or BUS-BE304, or BUS-BE375; with a grade of C or better

    Focuses on the role of research in marketing decision making. Topics include defining research objectives, syndicated and secondary data sources of marketing information, exploratory research methods, survey research design, observational research techniques, experimental design, sampling procedures, data collection and analysis, and communicating research findings.