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Indiana University Bloomington

Center for Global Sales Leadership

Nearly 200 Kelley Graduates

Every year, nearly 200 Kelley graduates—many of whom are actively involved with the Center—land sales positions in some of the world's top companies, including Whirlpool, InterCall, 3M, and American Greetings.

Courses

  1. M343
    Database Marketing
    • 7-weeks
    • 1.5 credits
    • Prerequisite: I-Core, Marketing Major; C: M342

    Provides skills in the use of single-source and CRM data in a marketing decision environment. Emphasis is on using database systems to accomplish specific objectives. Topics include the nature and sources of scanner data, micromerchandising systems, CRM systems, and analysis tools for databases.