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Indiana University Bloomington

Center for Global Sales Leadership

Global Sales Leadership

The Global Sales Leadership Society is proud of its affiliation with Pi Sigma Epsilon (PSE), the professional business fraternity for students in marketing, sales management, and selling.

Courses

  1. M343
    Database Marketing
    • 7-weeks
    • 1.5 credits
    • Prerequisite: I-Core, Marketing Major; C: M342

    Provides skills in the use of single-source and CRM data in a marketing decision environment. Emphasis is on using database systems to accomplish specific objectives. Topics include the nature and sources of scanner data, micromerchandising systems, CRM systems, and analysis tools for databases.