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Indiana University Bloomington

Center for Global Sales Leadership

Global Sales Leadership

The Global Sales Leadership Society is proud of its affiliation with Pi Sigma Epsilon (PSE), the professional business fraternity for students in marketing, sales management, and selling.

Courses

  1. M370
    Integrated Business Core--Marketing Component
    • 15-weeks
    • 3 credits
    • Prerequisite: P: BUS-A 100, A201, A 202, G 202, K 201, L 201, X 104, X 204, X 201, X 220, ECON-E 201, E 370, ENG-W 131, MATH-M 118, M 119 (all with a grade of C or better). C: F 370, I 370, J 370, and P 370

    Cross-functional survey of business management. The marketing component covers marketing planning and decision making examined from firm and consumer points of view. Topics include the marketing concept and its company-wide implications, the integration of marketing with other functions, and the role that product, price, promotion, and distribution play in marketing strategy and implementation. Includes a cross-functional case done in teams.