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Indiana University Bloomington

Center for Global Sales Leadership

Nearly 200 Kelley Graduates

Every year, nearly 200 Kelley graduates—many of whom are actively involved with the Center—land sales positions in some of the world's top companies, including Whirlpool, InterCall, 3M, and American Greetings.

Courses

  1. M370
    Integrated Business Core--Marketing Component
    • 16-weeks
    • 3 credits
    • Prerequisite: A100, A201, A202, G202, K201, L201, X104, X204, X201, ECON-E201, ECON-E370, ENG-W131, MATH-M118, MATH-M119 (all with a grade of C or better). Corequisites: F370, P370, Z370, AND T375. Students must apply online (http://kelley.iu.edu/Ugrad/Academics/Requirements/page39725.html) to take I-Core and, after getting permission enroll using BUS-BE-375.

    Cross-functional survey of business management. The marketing component covers marketing planning and decision making examined from firm and consumer points of view. Topics include the marketing concept and its company-wide implications, the integration of marketing with other functions, and the role that product, price, promotion, and distribution play in marketing strategy and implementation. Includes a cross-functional case done in teams. Students may not receive credit for both M370 and (M304 or M301 or M300).