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Indiana University Bloomington

Center for Global Sales Leadership

Global Sales Leadership

The Global Sales Leadership Society is proud of its affiliation with Pi Sigma Epsilon (PSE), the professional business fraternity for students in marketing, sales management, and selling.

Courses

  1. M405
    Consumer Behavior
    • 15-weeks
    • 3 credits
    • Prerequisite: Sophomore standing and admission to Kelley
    This course provides a detailed understanding of how marketers create value for customers, what motivates shoppers to buy, how consumers process information and make decisions, persuasion techniques, cross-cultural influences on consumer behavior, and the impact of sustainable business practices on consumer choice.