Skip to: search, navigation, or content.


Indiana University Bloomington

Center for Global Sales Leadership

Nearly 200 Kelley Graduates

Every year, nearly 200 Kelley graduates—many of whom are actively involved with the Center—land sales positions in some of the world's top companies, including Whirlpool, InterCall, 3M, and American Greetings.

Courses

  1. M405
    Consumer Behavior
    • 16-weeks
    • 3 credits
    • Prerequisite: Sophomore standing and admission to Kelley

    This course provides a detailed understanding of how marketers create value for customers, what motivates shoppers to buy, how consumers process information and make decisions, persuasion techniques, cross-cultural influences on consumer behavior, and the impact of sustainable business practices on consumer choice.