Skip to: search, navigation, or content.

Indiana University Bloomington

Institute of Business Analytics

The Kelley Forum on Business Analytics 2014

Today's applications and tomorrow's vision.

April 4 at the Kelley School of Business in Bloomington, Indiana.

The annual Kelley Forum on Business Analytics brings together Kelley stakeholders—students, faculty and corporate partners—to discuss opportunities and challenges in applying business analytics in organizations:

  • Practitioners bring their rich practical experiences and present case studies as well as offer their vision for the future of business analytics. 
  • Students showcase their analytics savvy in the annual data competition. 
  • Faculty bring in their expertise in advanced analytics techniques in areas such as accounting and finance, healthcare, marketing and retail, and supply chain, as well as discuss how analytics is being integrated into the Kelley School’s curriculum.

The annual Kelley Forum on Business Analytics is scheduled for April 4 at:

The Kelley School of Business
1275 E. 10th Street
Bloomington, Indiana 47405

Speakers from Deloitte Consulting, IBM, Discover, Procter & Gamble, FedEx Services and other corporations will be featured. A detailed schedule is listed below.

Registration is available now.

Hotel Reservations for Guests
Room blocks have been reserved for this event for April 3 at both the Hilton Garden Inn and SpringHill Suites Marriott. These blocks are available for a limited time, reserve your space early.

The Hilton Garden Inn
245 N. College Ave. 
Bloomington, IN 47403

Reserve a room by directly calling the Hilton Garden Inn at (812) 331-1335. Reference the Kelley Analytics Conference, Code: KAC, and receive a special rate of $113 per night, which includes breakfast and parking.

SpringHill Suites Marriott
501 N. College Ave.
Bloomington, IN 47404

Reserve a room by directly calling SpringHill Suites Marriott at (855) 610-2116. Reference the Kelley Analytics Group for a special rate of $109 per night, which includes breakfast and parking.

Download the schedule in PDF format

Thursday, April 3
4:00 – 5:00 p.m.

Panel on “Organizing Analytics Talent,”  CG 3044/CG 3046


  • John B. Johns, Director, Business Analytics and Strategic Insights, Roche Diagnostics Corporation
  • Tony Saldanha, General Manager, Business Intelligence and Consumer Services, Procter & Gamble
  • Barb Williams, Director, Information Management, Hill-Rom


  • Jeff Kavanaugh, Managing Partner, Infosys
Friday, April 4
7:45 – 8:15 a.m. Continental Breakfast, CG 0036
8:15 – 8:30 a.m.

Program Welcome, CG 0036

  • Idie Kesner, Dean of the Kelley School of Business; Frank P. Popoff Chair of Strategic Management; Professor of Management
8:30 – 9:00 a.m.

Breakfast Keynote Address on “Strategy by Data—Connecting Analytics to the Business Dilemma,” CG 0036

  • Frank J. Bernhard, Managing Director, Accenture
9:00 – 9:20 a.m.

Watson -The Cognitive Computing Paradigm Shift in Healthcare, CG 0036

  • David Miller, IBM Software Group, IBM Watson Solutions
9:20 – 9:40 a.m.

Big Data Driving Holiday Shipping at FedEx, CG 0036 

  • Brent Meyers, Vice President, FedEx Services
9:40 – 10:00 a.m.

The New Normal: Innovation, Visualization, and Analytics, CG 0036 

  • Paras Agarwal, Manager, Deloitte Consulting
10:00 – 10:20 a.m.

Q&A with speakers (moderated by Matt Neibler, Deloitte), CG 0036

  • Frank J. Bernhard, David Miller, Brent Myers, and Oliver Page
10:20 – 10:40 a.m. Break
10:40 – 11:00 a.m.

Improving Online Conversions using Remarketing (or Retargeting), CG 0036

  • Keerthi Arumbakar, Jese Caple and Rakshat Mohil, Discover Financial Services
11:00 – 11:20 a.m.

Making Analytics Work: An Analyst’s Perspective, CG 0036

  • Greg Brockman, Senior Business Analyst, Procter & Gamble
11:20 – 11:40 a.m.

The New CFO:  Analytics Replaces Analysis, CG 0036

  • Matthew Schwenderman, Principal, Deloitte Consulting
11:40 a.m. – Noon

Smarter Government with Business Analytics: How Governments Can Use Analytics to Improve Citizen Services, Optimize Their Resources, and Enhance Public Safety, CG 0036

  • Dion Rudnicki, IBM Vice President, Global Government Industry
Noon – 12:20 p.m.

Q&A with speakers (moderated by Matt Neibler, Deloitte), CG 0036

  • Keerthi Arumbakar, Jese Caple, Rakshat Mohil, Greg Brockman, Matthew Schwenderman, and Dion Rudnicki
12:20 p.m. – 1:00 p.m. Lunch
1:00 – 1:15 p.m.

Data Viz Challenge supported by Discover, Roche and Tableau, CG 0036

  • MBA: Kumar Agrawala, Dinesh Alwarsamy, David Choi, Nelvin Gaba, and Samantha Reyes
  • MSIS: Riley Breese, Bradley Doner, Nolan Farrell, Blake Gardner, Joseph Greenlee, Noelle King
1:15 – 2:00 p.m.

Panel on "Should We Trust our Instincts – or the Data? The Role of Analytics in Decision Making," CG 0036


  • Lieutenant General Loren M. Reno, USAF (Ret.)
  • Eric Hansen, Lieutenant Colonel (Retd.), US Army; Sales Manager, SAS
  • Kyle Cattani, Associate Professor of Operations Management; W.W. Grainger, Inc. Faculty Fellow
  • Alfonso J. Pedraza-Martinez, Assistant Professor of Operations Management


  • Van Noah, Program Director, Institute for Defense and Business
2:00 – 2:45 p.m.

Lunch Keynote Address on "Operationalizing the Analytics Enterprise," CG 0036

  • Mark Zozulia, Principal, Deloitte
2:45 – 3:00 p.m.

Program Closing, CG 0036

  • Ash Soni, Executive Associate Dean for Academic Programs, Kelley School of Business; Professor of Operations & Decision Technologies; ArcelorMittal Faculty Fellow
3:00 – 4:00 p.m.

Corporate-Student Roundtable, The Forum

  • Attendees: Angie’s List, Arcelor Mittal, Deloitte, Discover, Dow Agrosciences, FedEx Services, IBM, Infosys, Hill-Rom, Lilly, P&G, SAS, SAS JMP, Whirlpool, and many more
Saturday, April 5
Information session and analytics-related software demonstration, CG 1014
9:00 a.m. – 10:00 a.m.
  • IBM
    • Overview of IBM and Business Analytics offerings
    • Demo of SPSS Modeler and Watson Analytics
    • Resources for more information and certification
10:00 a.m. – 11:00 a.m.
  • SAS
11:00 a.m. – 12:00 p.m.
12:00 p.m. – 1:00 p.m.
  • Tableau