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Undergraduate Program Learning Goals (IUPUI)

Principles of Undergraduate Business Learning (PBL)

The Kelley School of Business has adopted and supports these Principles of Undergraduate Business Learning. These principles are tailored and prioritized to the needs of a business education and reflect the intellectual competence and cultural and ethical awareness that every Kelley School of Business graduate should attain. Faculty members in each discipline have been charged with determining which of the principles will be taught and assessed in each of their courses – and what graduates in that major will know and be able to do to illustrate competence in each of the four areas addressed by these principles. Instructors must distribute the principles to students with descriptions of how the principles are enacted in the course.

  1. Critical Thinking

    The ability to synthesize and analyze information and ideas from multiple sources and perspectives:
    • to arrive at reasoned conclusions and informed decisions
    • and to solve challenging problems
    • by evaluating the logic, validity, and relevance of data
    • and using knowledge in order to generate and explore questions.

  2. Management, Leadership, and Ethics

    The ability to make judgments with respect to individual and organizational conduct concerning citizenship, ethics, and the value of diversity in business:
    • in order to make informed and principled choices regarding conflicting situations in personal, business,
    • and public lives and to foresee the consequences of those choices.

  3. Communication
     a. Written Communication

    The ability to analyze, interpret, and comprehend information sources and technology:
    • to effectively express ideas and facts
    • in a variety of written and visual formats.

    b.  Collaboration and Oral Communication

    The ability to engage in active and professional communications and dialogue in business and the community:

    • to encourage, examine, and comprehend the viewpoints of others
    • by being effective in one-on-one and in group settings
    • in order to operate with civility and cooperation in a complex, diverse, and global business and social world.

  4. Professional Skills and Competencies

    The ability to obtain substantial knowledge and understanding in at least one field of study while gaining exposure and knowledge in other related disciplines:

    • to meet professional standards and demonstrate important skills and competencies, and
    • to make efficient use of information and technology resources for intellectual, professional, community and personal needs.


The Principles of Business Learning (PBLs) apply specifically to courses in the business major and are derived from the Principles of Undergraduate Learning (PULs) that were first approved by the Indianapolis Faculty Council in 1998. The PUL framework describes the knowledge and skills graduates of IUPUI should develop in and outside courses in their major prior to completion of bachelor’s degree requirements. The core areas of the PULs are described at and include:

  1. Core Communication and Quantitative Skills (that is, 1A. Written, oral, or visual communication skills; 1B. Quantitative skills; 1C. Information resources skills)
  2. Critical Thinking
  3. Integration and Application of Knowledge
  4. Intellectual Depth, Breadth, and Adaptiveness
  5. Understanding Society and Culture
  6. Values and Ethics