Integrated Business Core-Strategic Management Component
- 3 credits
- Prerequisite: P:BUS-A 100, A 201, A 202, G 202, K 201, L 201, X 104, X 204, X 201, X 220, ECON-E 201, E 370, ENG-W 131, MATH-M 118, M 119 (all with a grade of C or better). C: F 370, I 370, M 370, and P 370
Cross-functional survey of business management. The strategy component is concerned with the roles and tasks of firm’s top managers (i.e., strategic decision makers). Designed to provide an appreciation for the total firm perspective and the means by which firms create and sustain competitive advantage in today’s increasingly challenging and complex business environment (domestic and global). Strategic management of the firm involves diagnosing the firm’s current situation and developing realistic solutions to the strategic and organizational problems that confront top managers. A desired outcome of this course is an enhanced appreciation for the complexities of managing a formal organization. The primary objective is to help develop analytical skills for identifying key strategic issues and formulating appropriate strategies given a firm’s situation. The course will provide exposure to the theories, concepts, and techniques of strategic management through the text, readings, illustrative cases, and video vignettes. Includes a cross-functional case done in teams.
U.S. News & World Report ranked Kelley’s undergraduate entrepreneurship program #1 of all public universities and #2 of all universities in the nation in 2013.