Doctoral Program
Degree Requirements
The course work for a PhD in marketing consists of a series of five required seminars in marketing, four courses in research methodology and statistics, and three courses in a minor/supporting field of the student's choice. The approved minor/supporting field must be approved by both the marketing department and the minor/supporting field department. Each PhD student is also required to take a teaching development seminar.
Required Courses
Marketing Seminars
- M650 Research Methods in Marketing
- M651 Behavior in Markets
- M652 Marketing Models
- M653 Managerial Research in Marketing
- M798 Special Topics in Marketing
Research Methods and Statistics
- Z798 Research Methods
- X610 Statistics for Research
- X611 Statistics for Research
- 1 other relevant methods or statistics class
Minor
At least 3 courses from a supporting field (psychology, economics, sociology, etc.)
Teaching
X630 Teaching Development Seminar
Questions?
For more information about the PhD in marketing, contact Professor Rebecca Slotegraaf at rslotegr [at] indiana [dot] edu
