huifeng [at] indiana [dot] edu (E-mail)
Business School, Room 732-66
- M.S. in Marketing, Nanjing University, Nanjing, China, 2008
- B.S. in International Economics and Business, Xiamen University, Xiamen, China, 2005
Marketing Capabilities, Marketing Sub-unit Power, Marketing-Finance Interface, Customer Relationship Management, Shareholder Value Creation
Hui entered the program in August 2008. Hui’s research interests focus at the firm strategy level, with an emphasis on understanding how marketing department power and various marketing capabilities impact a firm's accounting and financial performance.