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Indiana University Bloomington

Marketing

30 Articles

Our faculty have published more than 30 articles in leading marketing journals in the last year and a half.

Top Professor, Top School

In 2011, Bloomberg Businessweek ranked Associate Professor of Marketing Neil Morgan in the top 10 among popular professors at top business schools.

Faculty

Teachers, Mentors, Scholars

The Kelley marketing faculty possess a rare combination of research skills, creativity, and real-world understanding. They’re at the forefront of creating innovative and relevant new knowledge in the marketing discipline. They’re also dedicated teachers, eager to share their extensive knowledge and expertise with students in classrooms and one on one.

Many of our faculty members have worked in the field, and many continue to consult for companies worldwide. Their research and corporate collaborations inform their teaching, introducing students to brand-new ideas in marketing. They’ve won numerous awards for their teaching and research, published some of the leading marketing textbooks (including the No. 1–selling textbook in sales management), and contributed to prominent journals.

Learn about our world-class faculty members below.

Faculty Member Contact Professional Interests
Franklin Acito Professor acito [at] indiana [dot] edu E-mail
(812) 855-1013
Godfrey Center,
Room 3070P
Strategies for analyzing structural models, alignment of marketing and sales strategies, sampling characteristics and the use of marketing research by managers
Jonlee Andrews Clinical Professor jonandre [at] indiana [dot] edu E-mail
(812) 855-3425
Godfrey Center,
Room 2010
Brand Management, Retail Management, CPG Marketing, Managerial Decision Making, and Creativity.
Ann Bastianelli Senior Lecturer abastian [at] indiana [dot] edu E-mail
(812) 855-1288
Business School
Advertising & Branding Strategy, Consumer Insights, Consumer Behavior, Marketing Communications Management, Maximizing Personal Performance
Laura Buchholz Senior Lecturer lbuchhol [at] indiana [dot] edu E-mail
(812) 856-5533
Business School
Creativity, Design, Synthetic Thinking, Marketing, Consumer Behavior, Social Responsibility in Business
Raymond Burke Professor rayburke [at] indiana [dot] edu E-mail
(812) 855-1066
Business School
Marketing Research, Retailing, Shopper Behavior, Data Mining
John Cady Clinical Professor jfcady [at] indiana [dot] edu E-mail
(812) 855-0325
Business School
Social Media Marketing, Virtual Worlds applications to Marketing, Marketing Strategy
Richard Canada Senior Lecturer rcanada [at] indiana [dot] edu E-mail
(812) 855-1061
Business School
Sales Management, Professional Selling
Sandeep Chandukala Assistant Professor sarchand [at] indiana [dot] edu E-mail
(812) 855-7795
Business School
Bayesian applications in marketing, Discrete choice models, Quantitative models of advertising and consumer memory
Hai Che Associate Professor haiche [at] indiana [dot] edu E-mail
(812) 855-4396
Business School
Empirical Choice Models, Empirical Industrial Organization, Competitive Pricing and Product Line Strategies, Behavioral Economics
Diana Dingman Lecturer ddingman [at] indiana [dot] edu E-mail
(812) 855-2521
Business School
Marketing, Retailing, Consultative Sales, Sales Management, Sales Ethics, Sales Talent Hiring Assessments, Interpersonal Communication Skills, Sales Negotiation, Sales Competitions.
Adam Duhachek Associate Professor aduhache [at] indiana [dot] edu E-mail
(812) 855-1099
Business School
Marketing Research, Marketing Management, Advertising, Consumer Behavior, Marketing Strategy, Coping and Cognitive Appraisals and Emotions, Psychometric Issues
Kelly Herd Assistant Professor kherd [at] indiana [dot] edu E-mail
(812) 855-1009
Business School
Product Design, Creativity, Social Cognition, Identity, Emotions
Eric Johnson Adjunct Lecturer ericjohn [at] indiana [dot] edu E-mail
(812) 855-2501
Godfrey Center,
Room 2100
Marketing Decision Making
Greg Kitzmiller Senior Lecturer gkitzmil [at] indiana [dot] edu E-mail
(812) 855-1004
Business School
Brand Management, CPG Marketing, Global Marketing Strategy Marketing Strategy in Emerging Markets, Teaching and Learning processes
H. Krishnan Professor skrishna [at] indiana [dot] edu E-mail
(812) 855-1210
Business School
• Implicit Memory for Information • Memory Interference Processes • Role of Memory in Brand Equity, Brand Associations, and Brand Extensions • Interactions between Memory and Attitudes, Confidence, and Intentions
Ashok Lalwani Associate Professor lalwani [at] indiana [dot] edu E-mail
(812) 855-1160
Business School
The Role of Cultural Values in Consumer Behavior, Behavioral Aspects of Pricing
Shibo Li Associate Professor shili [at] indiana [dot] edu E-mail
(812) 855-9015
Business School
Consumer Dynamics, Analytical Customer Relationship Management, Internet and Interactive Marketing, Analytical and Empirical Analysis of Signaling Models
Ray Luther Adjunct Lecturer rluther [at] indiana [dot] edu E-mail
(812) 856-3979
Godfrey Center,
Room 2125
Marketing
Scott MacKenzie Professor mackenz [at] indiana [dot] edu E-mail
(812) 855-1101
Business School
Research Methodology, Advertising Effectiveness, Organizational Citizenship Behavior, Leadership
Girish Mallapragada Assistant Professor gmallapr [at] indiana [dot] edu E-mail
(812) 856-1970
Business School
Open Innovation, Social Networks, Marketing Strategy, Technology Management
Neil Morgan Professor namorgan [at] indiana [dot] edu E-mail
(812) 855-1114
Business School
Marketing
Paul Palmer Jr. II Lecturer ppalmerj [at] indiana [dot] edu E-mail
(812) 855-1276
Business School
Multi-cultural and Targeted Marketing (specializing in kids, tweens and college students) , Effective use of Advertising and non-traditional media, New Business Development (including New Products Innovation and Alternative Sales Channels), Business Case for Diversity, Licensing & Strategic Partnerships
Peter Perreault Senior Lecturer perreaul [at] indiana [dot] edu E-mail
(812) 855-1094
Business School
Marketing Decision Making
Clinical Assistant Professor cbraglan [at] indiana [dot] edu E-mail

Business School
Managerial topics in sales and marketing with an emphasis in international sales management, B2B marketing, and strategy
Lopo Rego Associate Professor lrego [at] indiana [dot] edu E-mail
(812) 855-1202
Business School
Marketing-Finance Interface, Strategic Marketing, Shareholder Value Creation, Strategic Brand Management, Customer Satisfaction, Brand Equity, Empirical Generalizations.
Fred Roedl Clinical Associate Professor froedl [at] indiana [dot] edu E-mail
(812) 855-1420
Business School
Business-to-Business Marketing with a particular emphasis on distribution channel management/design and pricing strategies
Benjamin Schultz Senior Lecturer schultzb [at] indiana [dot] edu E-mail
(812) 855-5665
Business School
Creativity and Innovation, Communication, Professional, & Computer Skills, Advertising, Sustainable Business Models, Local Business Models, Service-Learning
Rebecca Slotegraaf Associate Professor rslotegr [at] indiana [dot] edu E-mail
(812) 855-1014
Business School
Marketing Strategy, Marketing Capabilities, New Product Development, Brand Management
Daniel Smith Professor dansmith [at] indiana [dot] edu E-mail
(812) 855-6679
1500 N. State Road 46 Bypass
Marketing Strategy
Sarah Smith-Robbins Adjunct Lecturer sabsmith [at] indiana [dot] edu E-mail

Godfrey Center,
Room 3070
Digital Marketing and Social Media
Rosann Spiro Professor spiro [at] indiana [dot] edu E-mail
(812) 855-1100
Business School
Business to business marketing with particular interests in the salesperson/customer interaction, Sales strategy, Sales Management, Organizational buying behavior
John Talbott Senior Lecturer jstalbot [at] indiana [dot] edu E-mail
(812) 855-1164
Business School
Retailing, Relating Marketing Activities to Financial Outcomes, New Media Communication
J. Threlkeld Senior Lecturer jthrelke [at] indiana [dot] edu E-mail
(812) 855-2560
Business School
Analytical Techniques for Marketing & Consumer Data, Professional Sales Training, Distance & Online Learning, Data Modeling Tools and Techniques, Project Management
Rockney Walters Professor waltersr [at] indiana [dot] edu E-mail
(812) 855-1152
Business School
Pricing, Promotion, B2B
Theresa Williams Clinical Associate Professor thdwilli [at] indiana [dot] edu E-mail
(812) 855-1289
Business School
Retail Management, Marketing Strategy