Fred W. Roedl
Contact Information
(812) 855-1420
froedl [at] indiana [dot] edu (E-mail)
Business School, Room 426B
- Clinical Associate Professor of Marketing
- MBA Business Marketing Academy Director
- Faculty Chair, Executive Certificate in the Business of Life Sciences
Campus
- Bloomington
Education
- BA, University of Illinois
- MBA, Indiana University
- Excellence in Marketing Management Certification, University of Wisconsin (Madison)
Professional Experience
- Westinghouse Air Brake Company (Division of Komatsu Ltd.), 1973-1985, Product Management, Regional Sales Manager
- Goodrich Corporation/Carlisle Companies Incorporated, 1985-1994, North American Sales Manager, Product Marketing Manager, Director of Marketing
- D-A Lubricant Company (Division of Premier Farnell plc), 1994-2002, Director of Marketing; Vice President, Marketing & Sales
- Market Research and Strategic Management Consultant for the automotive, construction and petroleum industries.
- Strategic and Market Planning Consultant for non-profit organizations
Awards, Honors & Certifications
- MBA Teaching Excellence Award, Kelley School of Business, 2009
- Indiana University Trustees Teaching Award, 2008
- Nominated for 2OO7 IU Trustees Teaching Award
- Best New Product Introduction - Construction Equipment Magazine (1993)
- Kristin Willison Volunteer Service Award – The Council for Community Accessibility of the City of Bloomington, Indiana (2000)
- Volunteer of the Year Award – Options for Better Living, Inc. (2004)
- Board Member – Options for Better Living, Inc (1993 – present)
- Founding Member – Business Professional Network, Bloomington, Indiana
Professional Interests
Business-to-Business Marketing with a particular emphasis on distribution channel management/design and pricing strategies
Personal Interests
Golf, Reading, Traveling
Current Projects
- MBA Business Marketing Academy
