Master's (MBA) Program
Course Descriptions
For instructions on how to register for courses, see the Student Registration section of the Office of the Registrar's Web site.
M503: Applied Marketing Research
M510: Managing the Product Offering Process
M511: Marketing Performance and Productivity Analysis
M512: Marketing Strategy
M513: Marketing Strategy Simulation
M522: New Products Management
M525: Legal Issues in Marketing Management
M530: Business Marketing Strategy and Management
M537: Consumer Channels Management
M544: Managing Advertising and Sales Promotion
M546: Marketing Strategy Practicum
M549: Marketing Intelligence Management
M550: Consumer Insights
M574: Pricing Management
M575: Brand Asset Management
M579: Bloomington Brands
M590: Independent Study in Marketing
M594: Global Marketing Management
M595: Digital Marketing
