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Indiana University Bloomington

Marketing

Centers Widget

Recruiters ranked our marketing MBA program 3rd in the nation in 2007, according to the Wall Street Journal. In addition, recruiters in the consumer products industry and recruiters in energy and industrial products and services each ranked Kelley 2nd.

Master's (MBA) Program

  1. M579
    Bloomington Brands
    • Arranged
    • 3 credits
    • Prerequisite: None

    Bloomington Brands (B2) is the brand management team for Osmocote® Plant Food, a best-selling brand for the Scotts Miracle-Gro Company.

    And the team is composed of Kelley MBA students.

    Kelley MBA students interview for positions on the team in their first year and work on the brand for two semesters. Scotts owns the trademark and provides essential business functions. Kelley MBA students handle all the marketing functions: brand strategy, consumer communications, trade and consumer promotional activities, sizing, pricing, product content, and packaging.

    At B2, real-world experience meets real-world responsibility—and that translates into real-world opportunities. B2's brand managers have landed high-profile positions with Scotts, Colgate, Procter & Gamble, Nestle, Kraft, Nationwide, General Mills, and Kellogg.