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Indiana University Bloomington

Marketing

MBA News

At Bloomington Brands, Kelley MBA students get real-world experience in brand management for a broadly distributed, real-life product.

Master's (MBA) Program

  1. M525
    Legal Issues in Marketing Management
    • 7-weeks
    • 1.5 credits
    • Prerequisite: MBA Core

    Examines various areas of law that relate directly to the marketing of goods and services. Utilizes a managerial approach to the study of legal considerations that help shape marketing decision-making. Topics addressed include: trademark, copyright, patent, and trade secret law; the right of publicity, advertising law, product liability, and antitrust law.