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Indiana University Bloomington

Marketing

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Recruiters ranked our marketing MBA program 3rd in the nation in 2007, according to the Wall Street Journal. In addition, recruiters in the consumer products industry and recruiters in energy and industrial products and services each ranked Kelley 2nd.

Financial Times

Kelley’s marketing MBA program was ranked #1 in the nation and #2 in the world by Financial Times in 2012. 

Student Spotlight

Tyson Becker

Tyson Becker

MBA Student

“The Kelley Marketing program gave me the confidence to make key decisions—and feel comfortable making them.”

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Top Professor, Top School

In 2011, Bloomberg Businessweek ranked Associate Professor of Marketing Neil Morgan in the top 10 among popular professors at top business schools.

Master's (MBA & Specialized)

Master’s students can pursue these degrees through the Department of Marketing:

MBA in Marketing: A Worldwide Reputation

Our Master of Business Administration program is internationally known—we were ranked second in the world by Financial Times in 2012. We are Procter & Gamble’s biggest source of brand managers, and many industrial firms hire marketing managers, product managers, account managers, and research managers from Kelley. About 30 percent of Kelley full-time MBA students declare marketing as their major, making it one of our most popular choices.

You’ll develop the foundation you need to be a complete manager, learn marketing theory, and develop practical skills to help you succeed in the workplace, making our program particularly suited to students who are switching careers.

Most marketing MBA students take these three electives:

  • Marketing Performance and Productivity Analysis
  • Marketing Strategy
  • Applied Marketing Research

Students select other electives from our broad portfolio of courses including:

  • New Products Management
  • Marketing Intelligence Management
  • Brand Asset Management
  • Consumer Channels Management
  • Business Marketing Strategy and Management
  • Managing Advertising and Sales Promotion

Taught by our expert faculty members in their interactive style, this integrated and innovative curriculum provides Kelley marketing students with the very latest theory, evidence, and tools and ensures that whatever their desired career paths, Kelley marketing students are always well ahead of the knowledge curve.

Heavily Recruited Graduates

Top employers such as Procter & Gamble, 3M, GE, Nestlé, PepsiCo, Kraft, Johnson & Johnson, SABMiller, Grainger, Best Buy, Cummins, Eli Lilly, Abbott Laboratories, Interbrand, and IBM make regular trips to our campus to recruit Kelley MBA students. Our Graduate Career Services office excels at job placement and offers you abundant career resources.

Special Opportunities

As a marketing MBA student, you can take advantage of a variety of opportunities to get career-related experience and knowledge, including two Kelley academies that offer advanced course work and hands-on experiences:

More Information

Kelley School of Business MBA program
MBA Association and MBA clubs