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Indiana University Bloomington

Marketing

The Kelley Advantage

We’re ranked #2 in the world for our MBA marketing program by Financial Times, 2012, and #7 in the nation for our undergraduate marketing program by U.S. News & World Report, 2013.

Kelley Recruit Hongshuang (Alice) Li Wins Two Prestigious Dissertation Awards

Jan 21, 2014

Kelley Recruit Hongshuang (Alice) Li Wins Two Prestigious Dissertation Awards

The Marketing Science Institute (MSI) announced the results of the 2013 Alden G. Clayton Doctoral Dissertation Proposal Competition. Started in 1984, this annual competition is intended to encourage doctoral work on topics of importance to the marketing community. Students submitted their dissertation proposals from August 2012 through July 2013, at a point when their dissertation work was no more than 50% completed. The finalists were selected from a record-high 97 submissions. Three blind evaluations of each submission were solicited from outside academic experts.

Alice also won the 2014 American Academy of Advertising Dissertation proposal award. She will receive this award at their annual AAA conference in late March at Atlanta.