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Indiana University Bloomington

Marketing

30 Articles

Our faculty have published more than 30 articles in leading marketing journals in the last year and a half.

Research and Publications

Labs

The Department of Marketing faculty and graduate students have access to unique laboratory research facilities for conducting marketing research:

Behavioral Technology Lab

The Behavior Technology Lab provides Kelley School faculty and graduate students with a dedicated space for running computer-controlled laboratory experiments. The software applications can display a wide range of marketing stimuli and collect detailed information on consumer perceptions, attitudes, and behavior.

Customer Interface Lab

Indiana University's Customer Interface Laboratory is a state-of-the-art facility for investigating how consumers interact with the physical stores of today and the virtual stores of tomorrow. Equipped with sophisticated tools for simulating retail stores and measuring shopper behavior, the lab can be used to conduct experiments on a variety of marketing factors, including store layout, navigational signs, product assortments, packaging, pricing, and promotional displays.