Research and Publications
Department of Marketing Seminars
Fall 2013 Seminar Schedule - FORTHCOMING
| Date | Speaker | Time | Location |
Past Seminar Topics
April 26, 2013
Rebecca Slotegraaf, "Using Social Media to Build Innovation Capabilities"
April 12, 2013
Margaret (Meg) Campbell, "A Positive Movement Bias in Goal Monitoring: When One Step Forward Seems Larger Than One Step Back"
April 5, 2013
Cem Bahadir, "Acquiring Portfolios of Brands, Customers, and Technology: When Do They Pay-off?"
March 29, 2013
Hai Che, "Consumer Learning and Evolution of Consumer Brand Preferences"
February 22, 2013
Lopo Rego, "Drivers of Manufacturer Brand Performance: An Integrated Framework"
February 8, 2013
Heeryung, Kim, "Does 'Touch' Matter? The Impact of Sensory Cues on Consumer Creativity"
January 25, 2013
Mitch Olsen, “How Launching Green New Products Can Influence Brand Equity”
November 16, 2012
Sandeep Chandukala, "Maximizing the Short and Long Term Effects of In-store Sampling"
November 9, 2012
Prasad Naik, "Optimal Periodic Advertising"
November 2, 2012
Ashok Lalwani, "Does a Dollar get you a Dollar's Worth of Merchandise? The Impact of Power Distance Belief on Price-Quality Judgments"
October 26, 2012
Kelly Herd, "Integrating Consumers Into the New Product Design Process: Perspective Taking or Empathy?"
October 19, 2012
Mike Norton, "Money and Happiness, Giving and Getting"
October 12, 2012
Girish Mallapragada, "How Power Distance Affects Consumer Creativity: The Countervailing Forces of Risk Aversion and Holistic Thinking"
September 28, 2012
Kevin Cooney, "Market Based Assets and Brands as Growth Platforms"
September 21, 2012
DaHee Han, "When Emotions Shape Construal Level: The Case of Guilt and Shame"
September 14, 2012
Hongju Liu, "Demand Uncertainty, Dynamic Learning and Exit in Competitive Markets"
September 7, 2012
Hui Feng, "Marketing Department Power and Firm Performance"
