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Indiana University Bloomington

Marketing

30 Articles

Our faculty have published more than 30 articles in leading marketing journals in the last year and a half.

Research and Publications

Innovators and Thought Leaders

The Kelley marketing faculty are thought leaders in the field of marketing, with international reputations in areas such as strategy, consumer behavior, sales consulting, sales management, retailing, and e-commerce.

Each year, our faculty members publish their innovative research in the most prestigious journals in the world, including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Marketing Science. You can read our faculty’s latest research findings on the Recent Publications page.

In addition, our faculty members sit on the editorial boards of the Journal of Marketing, Journal of Consumer Research, Marketing Science, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Personal Selling and Sales Management, Journal of Interactive Marketing, Journal of Product Innovation Management, Journal of International Business Studies, and other leading publications.

Unique Resources

Our faculty members take advantage of the Kelley School’s unique resources in conducting their research. We’re the only marketing department in the country that has a lab store within a national retailer. Our Customer Interface Virtual Laboratory enables us to track shopper behavior and test consumers’ reactions to new product and packaging concepts in a virtual environment. And in our Behavioral Technology Lab, we run experiments involving thousands of subjects each year.