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Indiana University Bloomington

Marketing

Kelley Marketing

Kelley marketing faculty have served as consultants and trainers for IBM, 3M, Dow, Diebold, ExxonMobil, Publix, National City, Cummins, Microsoft, Touchstone Energy, J.D. Power and Associates, and many other organizations.

Recent Publications

Journal Articles

You Get What You Pay For?: Self-Construal Influences Price-Quality Judgments

2013, Journal of Consumer Research

Ashok K. Lalwani, Sharon Shavitt

Citation

Lalwani, Ashok K. and Sharon Shavitt (2013), “You Get What You Pay For?: Self-Construal Influences Price-Quality Judgments,” Journal of Consumer Research, 40 (2), 255-267.