Skip to: search, navigation, or content.

Indiana University Bloomington

Marketing

MBA News

At Bloomington Brands, Kelley MBA students get real-world experience in brand management for a broadly distributed, real-life product.

Resources

These websites will help you take advantage of resources at IU, stay up to date on marketing news and research, learn about target audiences, and more.

Campus Resources

  1. Oncourse (Web-based teaching and learning resources)
  2. OneStart (online services)
  3. Indiana University Libraries
  4. Business/SPEA Library databases
  5. Writing Tutorial Services
  6. All academic resources

Sources of Marketing Information

  1. ACNielsen (the world’s leading marketing information provider)
  2. Adlaw by Request (advertising and marketing law)
  3. Advertising Age
  4. American Marketing Association
  5. The Gallup Organization (including Gallup Poll results)
  6. Gartner Dataquest
  7. Hoovers (excellent source of company profiles)
  8. Institute for the Study of Business Markets
  9. IU Center for International Business Education and Research
  10. Strategic Business Insights (SBI) (formerly SRI Consulting Business Intelligence)
  11. STAT-USA/Internet (includes the National Trade Data Bank)
  12. U.S. Census Bureau
  13. U.S. Patent and Trademark Office

Conferences and Journals

  1. American Marketing Association events
  2. Journal of Consumer Research
  3. Journal of Marketing
  4. Journal of Marketing Research
  5. Marketing Science Institute conferences

Marketing Education and Research

  1. Harvard Business Online
  2. Internet marketing assignments
  3. Marketing Science Institute