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Indiana University Bloomington

Marketing

The Kelley Advantage

In 2013, Forbes noted marketing as a field with a bright future—and U.S. News & World Report ranked Kelley #7 in the nation for our undergraduate marketing program.

Did You Know?

Recruiters tell us Kelley graduates contribute from their first day on the job—an advantage reflected in our hiring statistics. Learn more>>

Alumni Spotlight

Jessica Davidson

Jessica Davidson BS’13

Assistant Brand Manager, Snuggle, Sun Products

"From the start I always wanted to pursue a career in brand management and I thought this career path would require an MBA prior to receiving a job in the field. I was pleasantly surprised to find opportunities in brand management within the Kelley School of Business and am now pursuing my dream career!"

Undergraduate Program

Careers

With a major in marketing, you’ll be prepared for a number of career paths that call on your analytical skills and creativity and are critical to a business’s success:

Professional Sales

Professional selling careers range from new business development to account management to e-commerce to sales support reps. You’ll work with prospects or customers to identify their needs then provide information or suggest products and services to meet those needs. Following up after-the-sale, ensures customer satisfaction.

Retail Management

This career path offers three main entry-level corporate positions:

  • Assistant buyers help determine which products to order and in what quantities, making decisions based on customers’ wants, new product trends, and profitability. You’ll also help manage advertising and pricing.
  • Planners analyze data and regional differences to determine how much of each product should be sent to each store, ensuring customer demand is met.
  • Product developers help create brand-new products, from the raw materials to the finished goods, based on customer research, market trends, and profit goals.

Marketing Research

If you are analytically inclined and interested in all facets of marketing, consider a career as a marketing research analyst. You’ll collect, analyze, interpret, and present data for managerial decisions. In a consulting role, you’ll help managers and clients with new product launches, including pricing decisions, measuring advertising effectiveness, sales forecasting, and other brand related opportunities.

Advertising

Consumers are empowered by immediate access to information, pricing, manufacturer practices, and an ever-broadening array of media choices, making advertising more important than ever. If you are a curious, creative problem solver, top marketers will rely on you for strategic ideas to reach target consumers with messages and media that match their motivations to pick one brand over another. 

Brand Management

Being a brand manager is like running your own business. You are involved with making decisions regarding all aspects of the brand including product features, pricing, advertising and promotions, and channels. You also interact with internal and external partners with respect to new products, market research, and advertising. Because you have bottom-line responsibility for the brand’s performance, this option is for students who can combine financial acumen with creativity, communication, and people skills.