Undergraduate Program
Course Descriptions
For instructions on how to register for courses, see the Student Registration section of the Office of the Registrar's Web site.
M255: Topics in Marketing: Marketing in Our World Today
M300: Introduction to Marketing
M303: Marketing Research
M304: Honors Marketing Management
M311: Introduction to Marketing Communications
M312: Retail Marketing Management
M330: Consultative Selling
M342: Management, Analysis, and Display of Marketing Data
M343: Database Marketing
M344: Creativity and Communication
M370: Integrated Business Core--Marketing Component
M401: International Marketing
M402: Marketing Channels
M405: Consumer Behavior
M407: Business-to-Business Marketing
M415: Advertising and Promotion Management
M419: Retail Strategy
M426: Sales Management
M429: Legal Aspects of Marketing
M431: Brand Management
M432: Digital Marketing
M450: Marketing Strategy
