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Indiana University Bloomington

Marketing

Fall 2005

Since fall 2005, Kelley marketing faculty have won 16 teaching awards (and counting) for their excellence in the classroom.

Undergraduate Courses

  1. M311
    Introduction to Marketing Communications
    • 15-weeks
    • 3 credits
    • Prerequisite: M300

    This course is designed to introduce non-business majors to the field of advertising and promotion. Focuses on examining the factors impacting consumers’ receptivity to marketing messages and purchase behavior. Developing competitive marketing strategies, persuasive messages, and appropriate media vehicles for delivering them are covered. Emphasis on practical application of these concepts through course-long development and presentation of an Integrated Marketing Communications Plan.