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Indiana University Bloomington

Marketing

Undergraduate News

U.S. News & World Report consistently ranks Kelley's undergraduate marketing program in the nation's top five among public universities and top six overall.

Undergraduate Courses

  1. M303
    Marketing Research
    • 15-weeks
    • 3 credits
    • Prerequisite: I-Core

    Focuses on the role of research in marketing decision making. Topics include defining research objectives, syndicated and secondary data sources of marketing information, exploratory research methods, survey research design, observational research techniques, experimental design, sampling procedures, data collection and analysis, and communicating research findings.