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Indiana University Bloomington

Marketing

Recognized Experts

Our faculty are recognized experts who sit on the editorial boards of 11 of the world’s leading marketing journals.

Undergraduate Courses

  1. M342
    Management, Analysis, and Display of Marketing Data
    • 7-weeks
    • 1.5 credits
    • Prerequisite: I-Core, Marketing Major; C: M343

    Develops skills needed to manage, evaluate, analyze, and display marketing data. Topics include data coding, data analysis using statistical software, attitude measurement and scaling, graphic display of data, data-driven market segmentation, and competitor analysis.