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Indiana University Bloomington

Marketing

Fall 2005

Since fall 2005, Kelley marketing faculty have won 16 teaching awards (and counting) for their excellence in the classroom.

Undergraduate Courses

  1. M415
    Advertising and Promotion Management
    • 15-weeks
    • 3 credits
    • Prerequisite: M303

    Basic advertising and sales/promotion concepts. The design, management, and integration of a firm’s promotional strategy. Public policy aspects and the role of advertising in marketing communications in different cultures.