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Indiana University Bloomington

Marketing

Fall 2005

Since fall 2005, Kelley marketing faculty have won 16 teaching awards (and counting) for their excellence in the classroom.

Undergraduate Courses

  1. M419
    Retail Strategy
    • 15-weeks
    • 3 credits
    • Prerequisite: M303

    Examines key issues facing the major industry firms within the highly competitive retail environment. A model of strategic decision making and driving shareholder value is applied to study topics related to retail strategy, merchandising planning/buying, and utilizing retail market research. Emphasis is on applications through the use of case studies and computer simulations including but not limited to the stock market, merchandising budgets, and pricing.