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Indiana University Bloomington

Marketing

Fall 2005

Since fall 2005, Kelley marketing faculty have won 16 teaching awards (and counting) for their excellence in the classroom.

Undergraduate Courses

  1. M450
    Marketing Strategy
    • 15-weeks
    • 3 credits
    • Prerequisite: M303, M342, M343, M344; C: one 400-level marketing course and senior standing with a concentration in marketing

    Focuses on marketing’s role in gaining a sustainable competitive advantage. Emphasis is on the application of key concepts through the use of case studies and/or computer game simulation.